About Alexander Rose​

We are a garden furniture supplier and our business was established in 1994. We are recognised throughout the UK and Europe for the quality and design of our outdoor furniture ranges. We have many inspiring ranges designed to make you feel at home in your garden with a substantial choice of traditional and contemporary furniture, all designed and produced to exacting standards. “Alexander Rose furniture is crafted for life, made for all seasons, and built to last.”

Our perspective

  • Learn about our history
  • Alexander Rose Values
  • Learn about our vision
  • Our product warranty

Environment & Ethical Values​

We take care of the Environment and are forever wanting to become green. Alexander Rose Ltd takes its environmental and ethical responsibilities very seriously. Sustainable sourcing for products, combined with the utilisation of factories that possess good employee conditions, has long been our way of business and fundamental to our core beliefs and values.

  • Quality and safety will not be compromised.
  • We will know the stories of our products; and consequently, the well being of the environment and the people involved.
  • The timber we use will be from well-managed forests.
  • We will seek to minimise the environmental impact of other associated raw materials we use.
  • Working conditions in our supplier factories and throughout the supply chain will meet the highest standards.
  • We will dedicate resources to the development of carbon footprint reduction across our diverse range of product materials.
  • We will not over package order our products, and we will maximise our use of recyclable materials for packaging.
  • We will explain to our consumers how to minimise the impact on the environment by recommending regular maintenance and care products, to prolong the longevity of our products.
  • We will design our products to make recycling as easy as possible
  • We will minimise the need to use toxic chemicals in our products and their production processes.

Our History​

Alexander Rose has been at the forefront of garden furniture design and manufacturing since 1994. For close on 20 years we have built our reputation by listening to our customers, sharing their enthusiasm and bringing passion, experience and skill to the design and manufacture of quality garden furniture.

Alexander Rose was formed in 1994, by Borge Leth, a quintessential Dane, and the Pepera’s – a wealthy Ghanaian family, to sell garden furniture to the UK market, from their extensive factory in West Africa. The Pepera family remained 100% shareholders until 2010.

By 2008 Alexander Rose was designing more and more ranges to reflect consumers desire to get the ‘indoor and outdoor’ look and launched a range of deep-seat outdoor weave living sets. The ‘Ocean’ range is manufactured in Alexander Rose’s own factory in Cebu, The Philippines.
In 2010 the Pepera family sold their shares, and a new owner was found, the Roda Group, from Bolivia, who became the majority shareholder, together with the original founder and current Managing Director, Borge Leth.

Alexander Rose’s primary wooden furniture ranges are produced from our factory in Bolivia and include our main sustainable wood collections. Our woven furniture, crafted onto powder-coated aluminium frames, is manufactured in our Cebu Philippines factory where century-old traditions of hand made weaving still take place.

Today, Alexander Rose sells quality garden furniture to a variety of business customers from high end retailers and garden centres nationwide, through to contractors; such as Architects, Interior Designers and Landscape Designers working on projects for Hotels, Spas, Restaurants, Golf Clubs and Care Homes. Alexander Rose also exports 20 per cent of their products to Europe.


Our Values​

maintaining a dynamic and creative working environment, to which all our staff contribute, enabling innovation to thrive.

committed to our sense of community and welfare for our employees working together to achieve more.

recognising and valuing the contribution of our suppliers and maintaining high standards in all aspects of our business.

investing in a credible and sustainable future to ensure long term business success.

using our specialist expertise and unique position to influence and lead within our industry.


Our Vision

To be recognised throughout the UK and Europe for the quality and design of our sustainable outdoor furniture products. 

Our Mission

To excel as a leading manufacturer with outstanding customer service within our industry.

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